The Serendipity Engine of Social Media
This is a content from: The Marketing Fresh Peel Chris Brogan discusses what he calls, The Serendipity Engine, at Web 2.0 Expo NY 09. Some takeaways: Social media tools allow brands to acknowledge consumers and say, “I see you. There is a person there.” There is the potential in social media, particularly Twitter, for the serendipitous creation of connections and opportunities. Listen far more than time than you spend worrying about what to say. Use the 12 to 1 ratio. “Spend 12 times talking about other people as you do yourself.” Drive

Black Friday Opportunity: Make it a Party, Cultivate Fans
This is a content from: The Marketing Fresh Peel We’re only days away from another Thanksgiving Day celebration, spent with friends and families, eating lots of great food and watching football. That also means that retailers are just days away from another dose of Black Friday chaos. Last year, after watching people pitch their tents in front of Best Buy stores as early as eight o’cloc

The Brand Touch Cycle
This is a content from: The Marketing Fresh Peel Download the Brand Touch Cycle pdf A discipline that I consistently see organizations struggling with is in fully understandin

Who Is Listening? The Eight Stages of Listening
This is a content from: The Marketing Fresh Peel Photo credit: dotbenjamin For the last two years I’ve hosted a very unscientific poll/survey to find out what companies over the past year have shown that they were listening. The goal was to get an sense of who stood out among the minds of readers as an organization with open ears. Here are the results from

Interview with Leslie Scott, the Creator of the Game Jenga
This is a content from: The Marketing Fresh Peel A few months back I was approached by Leslie Scott’s publicist about setting up an interview with L