Micro-Pulse: How Small Touches Impact the Heartbeat of Your Brand
This is a content from: The Marketing Fresh Peel Think about all the brands you interacted with today. Nearly everything you have done so far today involved a brand, was enabled by a brand or was accompanied by a brand. These interactions are just one of many touchpoints with a specific brand. Touchpoints, or touches for short, work in a way similar to that of how blood flows through our bodie

Posterous: The Other Bucket for Things of Value
This is a content from: The Marketing Fresh Peel There is a lot great content on the web. (Understatement of the year.) Everyday I wade through piles of RSS feeds, funneling blog posts and the long list of various industry and client-related keywords that I track into one spot. And everyday I come across some really cool stuff, stuff that I find valuable in some way. Whether it b

Future of Work Redux
This is a content from: The Marketing Fresh Peel Jeff Brenman, of Apollo Ideas, adds his thoughts in a presentation about the future of work and they are a nice continuation to the future of work discussion. Here are a few key points from Jeff’s deck. The future of work is… Trans

Micro-Pulse, An Introduction
This is a content from: The Marketing Fresh Peel Last week I was given the opportunity to participate in OpenBeta3, which is becoming quite the local Oklahoma City tech conference. In it’s third year running, OpenBeta delivered a great lineup stacked full of great speakers and content for anyone interested in startups and technology. This year featured an awesome collection of technology demos, most notably a soon to be released iPhone app called Audio Footnote, which lets users record and attach audio notes to podc

FTC Guidelines: Finding Credible Interpretations
This is a content from: The Marketing Fresh Peel The FTC’s recent Guidelines on Endorsements and Testimonials has gained a lot of attention for such a dry, lengthy document at 81 pages long, emerging out of the fast, bite sized world we live in. The reason for this attention is well deserved because for the first time these guidelin