Add Your Blog | | Signup
The Marketing Minute · 4h ago

But can I trust you?

I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust...
The Marketing Minute · 1w ago

Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you co...
The Marketing Minute · 2W ago

Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated p...
The Marketing Minute · 3W ago

Smart mobile marketing is scarce at best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challen...
The Marketing Minute · 4W ago

Do you recycle?

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creati...
The Marketing Minute · 1M ago

What does your welcome mat say?

What does your welcome mat say?  Several summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help but s...
The Marketing Minute · 1M ago

Are your customers in transition?

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time ...
The Marketing Minute · 1M ago

Are you a commodity or are you different?

One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – w...
The Marketing Minute · 1M ago

Transparency leads to trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was openi...
The Marketing Minute · 2M ago

Sometimes nothing is better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not h...