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The Marketing Minute · 4d ago

What does your welcome mat say?

What does your welcome mat say?  A couple of summers ago, I spent some time in Europe with my daughter celebrating her college graduation and even though I was on vacation, I couldn’t help b...
The Marketing Minute · 1W ago

Are your customers in transition?

When I think of Spring, I can’t help but think of it as a season of transition. Seeds evolve into plants, kids graduate from high school and college, and many single people choose this time ...
The Marketing Minute · 2W ago

Are you a commodity or are you different?

One of the first questions we ask a new client is “how are you different?” We usually hear things like: 1. Our people are better 2. Our products/services are better But rarely do we hear – w...
The Marketing Minute · 3W ago

Transparency leads to trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid the Christmas gifts and then “guessing” what I was openi...
The Marketing Minute · 1M ago

Sometimes nothing is better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not h...
The Marketing Minute · 1M ago

Marketing automation done right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channe...
The Marketing Minute · 1M ago

Your visuals need your attention!

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so...
The Marketing Minute · 1M ago

How’s your marketing game plan going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If y...
The Marketing Minute · 2M ago

Help – my digital display ads aren’t working

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said ...
The Marketing Minute · 2M ago

Remove the barriers

I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel...