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The Marketing Minute · 4d ago

Silence Kills

I had to call United’s 800-number the other day to change an existing ticket. At each step of modifying my ticket, the customer service rep would have to key in some data and then there woul...
The Marketing Minute · 2W ago

What does your pricing say about you?

Last week, we explored some of the key considerations that a business should take into account as they set their prices. But this week, I want to take a look at what your pricing strategy sa...
The Marketing Minute · 3W ago

How does your business shape your pricing?

As we head towards the end of the year, we’re going to kick off a series of conversations about money. One of the most overlooked aspects of marketing is your pricing strategy. Over the next...
The Marketing Minute · 1M ago

The review is in

Last week we explored how customers have taken to the web, social networks and review sites when they have something to say about a company or any customer service need – good or bad. This i...
The Marketing Minute · 1M ago

They’re talking about you on social media

I think it’s probably the understatement of our generation to say that the troika of the computer, Internet, and social media has completely changed the way everyone does business. Even if y...
The Marketing Minute · 1M ago

Mini Marketing

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The s...
The Marketing Minute · 1M ago

You are what you measure

Back in the good old days, measuring your business outcomes and the impact of marketing on those outcomes was a challenge and at best, imprecise. Today, we have the opposite problem. Thanks ...
The Marketing Minute · 2M ago

One thing

In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve an...
The Marketing Minute · 2M ago

What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever t...
The Marketing Minute · 2M ago

What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever t...