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The Marketing Minute · 4d ago

Connect to your audience when and where they need you

Last week we talked about these facts in terms of mobile technology in our world today: 95% of all text messages are read and read within 90 seconds of receipt 65% of all email is opened on ...
The Marketing Minute · 1W ago

The mobile revolution is not about technology

The truth is, we live in a permanent technological revolution. Remember when you didn’t have a cell phone because no one did. Granted some of you may be too young to remember that – but the ...
The Marketing Minute · 2W ago

Be helpful or be gone

Last week, we explored the idea that email marketing is about earning the audience’s permission to keep talking. I suggested that there were two equally important elements – intent and conte...
The Marketing Minute · 3W ago

Earning Your Spot in their Email In-Box

Weird as it sounds, with all of the new technologies, email seems almost old school today. It’s been around for decades and much like other mature mediums, we value and loathe it at the same...
The Marketing Minute · 4W ago

The reviews aren’t good

In the “good old days” when a neighbor or work colleague told you how much they enjoyed a nearby B&B, movie or restaurant, it mattered.  Word of mouth has always been one of marketing’s most...
The Marketing Minute · 1M ago

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Marketing leaders and agencies are finding it increasingly difficult to keep pace with growing demands to localize and adapt their creative strategies when it comes to trying to meet needs o...
The Marketing Minute · 1M ago

Scarcity versus abundance

When I started in the agency business 25+ years ago, there was this odd paranoia that ran through agencies big and small.  There was a belief that agency personnel couldn’t be friends with p...
The Marketing Minute · 1M ago

May I ask you a question?

One of the biggest issues marketing and sales folks face is just getting on the radar screen of their prospects. Even when you have something of incredible value and you genuinely know the p...
The Marketing Minute · 1M ago

Reducing the stress factor

Whether you’re successfully part of an internal marketing team, at an agency or even a business owner – you’ve got a skill that you probably take for granted. You’re a master juggler. You ca...
The Marketing Minute · 1M ago

Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy so...