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The Marketing Minute · 5d ago

One thing

In the wake of what we’ve been talking about over the last couple weeks, I’ve received a lot of emails asking about this idea of how to define who your organization is, who you best serve an...
The Marketing Minute · 1W ago

What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever t...
The Marketing Minute · 5d ago

What’s your mission?

Last week we explored how critical it is for a business to have a clear idea of who they are and what they’re all about –  mission, vision and values. My worry is that few owners have ever t...
The Marketing Minute · 5d ago

Should we kill marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interes...
The Marketing Minute · 2W ago

Should we kill marketing?

“What if everything we know to be true about marketing is actually what’s holding back our business?” And in fact – “what if we realize we’ve invested the shipwreck of marketing?” An interes...
The Marketing Minute · 5d ago

Mission, vision and values

It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the...
The Marketing Minute · 2W ago

Mission, vision and values

It’s vital to every business that they have a clear idea of who they are and what they’re all about. Few owners have taken the time to distill it down or made the effort to weave it into the...
The Marketing Minute · 3W ago

LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no i...
The Marketing Minute · 5d ago

LinkedIn Strategies

One of the most under-utilized social networks, from a business and marketing perspective, is LinkedIn. Despite boasting over 396 million users, the truth is that most of the users have no i...
The Marketing Minute · 1M ago

Every dollar is not a good dollar

If every dollar looks the same, how do you know which dollars are “good” dollars for your business? The reality is – every dollar is not created equal and doesn’t serve your business in the ...