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The Marketing Minute · 2h ago

New CMO Council report on digital media reliability expectations

In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more...
The Marketing Minute · 16h ago

Your Organization’s Mark

In marketing terms, an organization’s trademark, or “mark,” is any word, phrase, symbol, design, sound, smell, color, or combination of these, used by a company to identify its products or s...
The Marketing Minute · 1w ago

A bird in the hand

Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it...
The Marketing Minute · 2W ago

Are you building a community?

Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely...
The Marketing Minute · 3W ago

The Like Element

We’ve talked several times about the concept that no one buys anything until they know, like and trust the company who is doing the selling. If you aren’t on their radar screen, they can’t p...
The Marketing Minute · 4W ago

Employees – your most important audience

Companies fall into a very familiar pattern. We invest a significant amount of time and energy into chasing after and wooing new customers. We spend the lion’s share of our communications an...
The Marketing Minute · 1M ago

Making your Facebook ads work

Many “serious” businesses dismiss Facebook advertising. They think they understand the audience, and it feels too frivolous for the work they do/what they sell. I’m not going to suggest that...
The Marketing Minute · 1M ago

Your voice is powerful

One of the most remarkable aspects of marketing in this era is that every human being is a publisher. We can write reviews that impact businesses. We can share our expertise to create a posi...
The Marketing Minute · 1M ago

Hire for the soft skills

Remember a few years ago when it was simple to hire? There were so many people that had been displaced by the recession that finding a qualified and available candidate was a piece of cake. ...
The Marketing Minute · 1M ago

Virtual Reality – see the 360° opportunities

How many of you or your kids have received a virtual reality headset lately as a gift? I’m here to tell you that virtual reality headsets are THE thing lately. If you’re not familiar with ho...