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The Marketing Minute · 4d ago

Sometimes nothing is better

There is a required critical mass in terms of marketing. Sometimes it’s actually better to do nothing as opposed to underfunding an effort. In this conversation underfunding could mean not h...
The Marketing Minute · 1W ago

Marketing automation done right

According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channe...
The Marketing Minute · 2W ago

Your visuals need your attention!

No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so...
The Marketing Minute · 3W ago

How’s your marketing game plan going?

I know everyone is anxious for spring to arrive but you have to admit, March got here in a hurry. You’re almost 25% of the way through the year. How are you doing on meeting your goals? If y...
The Marketing Minute · 1M ago

Help – my digital display ads aren’t working

I recently got an email from a reader who was struggling with their digital display ads. They were underperforming and the business owner was considering pulling the ads. Here’s what I said ...
The Marketing Minute · 1M ago

Remove the barriers

I recently spent some time at Walt Disney World and observed how brilliantly they remove barriers for their guests. There’s a free Disney shuttle from the Orlando airport to any Disney hotel...
The Marketing Minute · 1M ago

The question behind the question

If you were ever to become an employee at Walt Disney World, you’d go through a class called Traditions. You’d learn all about the vision and legacy of Walt Disney and all the ins and outs o...
The Marketing Minute · 1M ago

Music to my ears

As I was listening to one of my favorite playlists today, I was struck by how emotional music can be. A certain melody or specific song has an amazing ability to trigger our emotions in an i...
The Marketing Minute · 2M ago

Will it work?

I was sitting with the leadership team of a new client during an onboarding meeting and we’d gotten to the “do you have any questions for me” stage of the meeting. One of the senior people l...
The Marketing Minute · 2M ago

Do you rush things?

There’s a ride at Walt Disney World called Rock n’ Roller Coaster. At the very beginning of the ride, the car you ride in goes from a dead stop to over 60 mph in less than three seconds. Wha...