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The Marketing Minute · 5d ago

Become a partner, not a vendor

I know very few businesses that aren’t looking for additional sales. Ninety-nine percent of the time, those businesses identify potential customers and then woo them until they either buy so...
The Marketing Minute · 1W ago

Creating your content machine

You’re ready to get your content machine up and running but let’s revisit the information from last week where we covered some of the preliminary steps in creating a successful content strat...
The Marketing Minute · 1W ago

Consumers pay attention to where your ads live and who their neighbors are!

The Chief Marketing Officer (CMO) Council came out with a new study that we all need to be aware of as we place our digital ad buys. Nearly half of all consumers indicate they would rethink ...
The Marketing Minute · 2W ago

Making content part of your marketing mix

Pick up any business magazine, read a marketing blog or attend a conference and you’re going to get the message that you must have a content strategy.  Truth be told – this is nothing new. T...
The Marketing Minute · 3W ago

Productivity Hacks

I don’t know anyone who feels as though there are enough hours in the day. Whether you want more time to spend with your family, to chase a new business opportunity or to pursue that big dre...
The Marketing Minute · 1M ago

But can I trust you?

I can’t guess how many times I’ve written about trust over the past ten years.  I’ve talked about the importance of the know • like • trust model, I’ve discussed the connection between trust...
The Marketing Minute · 1M ago

Do you want to take a stand?

The Supreme Court’s decision to legalize same-sex marriage dominated the news, social media and most conversations when it was announced.  Regardless of where you stood on the topic – you co...
The Marketing Minute · 1M ago

Don’t forget the packaging

We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics.  The recession taught us that consumers were leery of any hyperbole or inflated p...
The Marketing Minute · 1M ago

Smart mobile marketing is scarce at best

As people spend more and more time on their mobile devices (phones, tablets and phablets), it only makes sense that budgets are being shifted in that direction. But there are several challen...
The Marketing Minute · 2M ago

Do you recycle?

I admit it – I hate re-inventing the wheel. There’s nothing more debilitating to a To Do list than the belief that everything you do needs to be custom created. In this era of content creati...