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The Marketing Minute · 3d ago

Be findable

Whether you’ve had a website for a couple decades or a couple weeks – you built it so prospects could learn more about you, customers could communicate with you and potential employees could...
The Marketing Minute · 1W ago

The best use of your time

Now that we are a month into 2018, are you still looking for ways you can kick-start your business successes, sales and marketing wins?  One of the best ways is by really being intentional a...
The Marketing Minute · 2W ago

The implications are not tiny

Unless you’ve been under a rock for the past couple years, you are aware of the tiny house movement that is taking the country by craze. In case you’re one of the folks who is not familiar w...
The Marketing Minute · 3W ago

Your enewsletter is missing the point

Despite all of the talk about digital tools like programmatic media buying and social media, the old newsletter, or nowadays, the enewsletter is still a staple of many organization’s marketi...
The Marketing Minute · 1M ago

Reinvent your category – Be different

This past year my daughter and I were in New York City and saw the play that took Broadway by storm – Hamilton. It was spectacular in every way imaginable, but it was also the antithesis of ...
The Marketing Minute · 1M ago

Business development by the numbers

Last week we started to identify some key financial metrics that you need to have a handle on as you plan your business development for the upcoming year in a smart way. If you did the math ...
The Marketing Minute · 1M ago

How many customers do you need?

By now, it’s occurred to you that the holidays are not coming back, it isn’t getting warmer any time soon and you’d better get at it. It’s about this time every year that businesses really g...
The Marketing Minute · 1M ago

Coming in loud and clear – Podcasts

When I was a kid, I loved listening to the old time radio shows that my parents grew up with. The Shadow was my favorite. I loved the storytelling but I also loved the portability — I used t...
The Marketing Minute · 1M ago

Measure what matters – business metrics

A while back, we explored the business metrics that every business owner and leader should be monitoring to keep their finger on the health of their organization. We dug into the purely fina...
The Marketing Minute · 2M ago

Don’t Cut Yourself Short – Go Long Form

In a world where 140-character tweets, Facebook posts, and USA Today style graphics are the range, it’s easy to assume that brevity is the key to great content creation. Add to that the real...