A creativity whack for your head...and your iPhone!
Roger von Oech is responsible for whacking me upside the head more times than I can count.  20+ years ago, he created a fantastic creativity tool called

You can put a dash of brand just about anywhere
There's nothing less interesting or more standard than a bar code, right?  Not according to the people at Design Barcode, where the status quo is anything but!Check out these jazzed up bar codes. (click on the images to see a full-size image in a pop up window)  

Calling all art directors, designers and logo creators - win $250
I will try to make this brief.  Last spring, I was approached by a company in the UK called Logo Inn who creates logos and identity packages online.  They wanted to do a contest, demonstrati

Turn your sales letters into workhorses!
Neil Sawers, a 25+ year corporate writing veteran can show you how.  In his new book, How to Write Proposals, Sales Letters and Reports, he spells it out in easy to understand, follow and learn examples and guidelines.But don't take my word for it.  Listen to what the

5 ways to promote internal training and events
I had a meeting with a client this morning and one of the topics on the agenda was how could they better promote an internal training event that was optional for the employees.When I asked how they would normally promote it, they said...we'd make up a flier with all the information and attach it to an e-mail.  We'd send it out to everyon