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The Marketing Minute

 

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Blog Name: The Marketing Minute
Url: http://www.drewsmarketingminute.com
Language: English
Topics: marketing, branding, business
Description: Marketing and branding insights, tips, and tools. Perfect for marketing managers, business owners and marketing professionals. Drew he tells stories, asks questions, and milks sacred cows. All to help readers discover their brand so they can create authentic love affairs with their customers.
Popularity: 4635 Followers

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How do you see your clients
A client of ours, E-Myth Benchmark, who does excellent work with small business leaders (including yours truly) has this philosophy about their clients:"Our clients are much greater than they know.  It's our honor to help them discover that truth about themselves."
Free chapter chock full of marketing "ah ha!"
I love many things about blogging and social media.  But the #1 reason I love it is because it has afforded me the opportunity to meet some really wonderful, smart people.And sometimes it feels as though we've known each other forever.  That's certainly true for me of Gav
What I'm reading (11/01/09)
Sorry I've been lax with this feature in October.  It wasn't that I was not reading....but I've been on the road and at conferences just about all month and I just didn't have time to get this post built.None the less, here's what I've been reading these past few weeks and my take on each. Word of Mouth Marketing by
How to make time for social media: Twitter
As I traverse across the country talking about social media, whether it's with clients one-on-one or with conference attendees from a stage -- the "I don't have time" mantra is a common response to the conversation.   I'm with you.  I get the time crunch thing.  I'm caught between that same rock and hard place.  But...I have figured out some ways to create time/time savers when it comes to social media.  So, I thought I would share what works for me, with the hopes that you can steal some of these ideas/tools. I'm not saying these are the only tools out there...but these are my time savers.
If they'll play on your site, they'll pay on your site
Last year, I told you about Meijer, a 180 big box store in the Midwest and the very cool promotion they unleashed on Chicago and Cincinnati around Halloween.  Their headless horseman rode wild through the streets...having some fun scaring the downtown crowd. Well this year, they've upped the ante.  They've created a 3D experience where you can "put on a mask" and record a Halloween greeting.  Basically, it's a digital hologram called

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