the marketing scoop

This past weekend, my husband and I had the opportunity to visit with some dear friends of ours that we don’t get to see very often. Because they live a good distance away, we traveled by air, rather than by … Continue reading →

If your company is a minority, woman or small disadvantaged owned business, have you taken the steps to have the business certified to compete for government contracts or large corporate projects? Because the small business owner is so stretched for … Continue reading →

No matter which political party you claim allegiance, watching the Republican presidential campaign has been intriguing. Truly high drama TV, I’ve found the debates way more entertaining than any of the fake reality shows broadcast regularly by the networks. Watching … Continue reading →

I do a bit of reading and every once in a while I run across a book I think was written especially for someone like me. “Brag! The Art of Tooting Your Horn Without Blowing It” is a fantastic guide … Continue reading →

Next week, according to an article in USA Today, Facebook is going to unveil a plan to offer $50 in advertising credits for up to 200,000 small businesses. The ads are the typical pay per click spots we have come … Continue reading →

I’m reading a terrific book on generating leads from your marketing efforts. The book is called Maximizing Lead Generation by Ruth P. Stevens and is available in print or for electronic readers. My reading last night covered chapter 9 on … Continue reading →

I read an article in the Wall St. Journal recently that piqued my interest. The topic centered on techniques retailers use to invent “holidays” and special causes to encourage more sales. We’re all familiar with the practice. We have Back to School season, Mother’s Day shopping and the one we all dr

I read an article in the Wall St. Journal recently that piqued my interest. The topic centered on techniques retailers use to invent “holidays” and special causes to encourage more sales. We’re all familiar with the practice. We have Back … Continue reading →

This past weekend my husband and I drove down to North Carolina to visit our daughter and son-in-law (big ups to my son-in-law for receiving his M.Ed from Elon University on Saturday). Driving back home on I-85 Sunday morning, meant … Continue reading →

On this hot July morning, I was all psyched to download the new Mac operating system, OS X Lion. I’m an Apple junkie to the core – I’ve got the phone, the pad and the book. So when I heard … Continue reading →