"The ever-evolving media supply the world with an unparalleled tool in invasive perception. Those who use these tools most effectively change the way in which we perceive all variety of media. A director who redefines movie viewing, a program that challenges primetime television, or a hard-to-believe publicity stunt by an public relations organization all provide a look into occurring industry trends in one’s everyday existence. However, can one take any of the above at face value? Is there something more to the syntax or grammar of a given media industry? In short, the answer is ‘yes.’ Fortunately, this will be the last ’short’ answer this blog delivers. The Media eVolution has begun. This blog will provide thoughtful content and analysis of the endless news provided by the media industry. Thank you, in advance, for reading and commenting."