Suggestions for Facebook Fan Page
Recently, I answered the question posed on LinkedIn, “What are some suggestions for creating a Facebook Fan Page for a business that will stand out?” A bunch of good suggestions were posted. My answer to this was as follows: It isn’t so much about the features. Instead it is about the engagement with customers. Many users do not want to install additional applications so if your fan page requires this, it may potentially turn off users. Post content that your audience wants and can engage with

Ergonomic Upgrade
If your work involves sitting in front of a computer for any amount of time, take a moment to read the following post from Lifehacker: Top 10 Ergonomic Upgrades for Your Workspace From personal experience, I have done everything but the software enforce

Ghost Posting, a Risky Shortcut
Recent comments made by Barack Obama suggested that he hadn’t ever used Twitter. I think that this shocked the millions of people that follow his Twitter account, specifically those that followed his updates during his election. His posts seemed very authentic and perhaps he dictated them to an assistant. We are all strapped for time. For many businesses, the thought of adding another task to their already full schedule is frightening. So the thought of posting interesting, compelling, original, worthwhile content on blogs, Facebook, Twitter, etc. could practically suffocate a person, that along with the unfamiliar technology. Consider this, who is the best voice for

Dead Fish and Car Salesmen
On the heels of a very bizarre incident at Petsmart involving $3 worth of fish, a 14-day guarantee and the lack of the fish carcass, I was pleasantly delighted to see the following article from Web Worker Daily: 16 Lessons in Customer Service from a Car Salesman My favorite point from the post was at the end: “So, Lesson #16, don’t treat your customers as opponents to be beat. If you do, they’ll eventually think of you that way, too, and eventually move on to someone who’ll work with them inst

The Genius of Plaxo
At a recent seminar, an attendee asked whether or not they should be using Plaxo. My comments in general were that they would be better served with efforts on Facebook, LinkedIn and perhaps Twitter. Today, I received this helpful reminder from Plaxo. Proves my point. The only messages that I get