It slices, it dices -- my greatest hits collection
I had the pleasure of speaking to a public relations class at the University of North Texas today, thanks to Linda Jacobson, APR, who was kind enough to invite me in. The students were great and it gave me an opportunity to run quickly through some of my "greatest hits" collection from a decade and a half of work helping organizations extract themselve from sticky situations.I approached each case with a situation analysis that outlined what we knew when we took on the project and then threw the discussion open, giving the students an opportunity to brainstorm potential strategies and tactics. I

Small is the new big (that's what he said)
I have been doing some work pertaining to online video and came across some great information from ComScore that I wanted to pass along. Many times clients want to hit a home run with an online video. It is understandable. When we get them coverage on the television news, they know that tens of thousands of people will see it. But with online video, unless you have something magic to offer, you are more likely to attract a few hundred viewers.This presentation from comScore makes the case that you shouldn't be fixated on large audiences. For many organizations, if the video is viewed by a few DOZEN people, that may be great -- if it is the right

E-mail Anonymous: E-mail Junkie Rehab
   Photo: www.wccbournemouth.co.uk/2.htmlOf all the sessions I attended at the 2009 PRSA International Conference in San Diego last week, the one that may end up having the most profound impact on the way I work was the final session. It had nothing to do with public relations or ethics or strategy. In fact, communi

How to build a beloved craft beer brand
As I posted in a brief article on my company Web site last week, Online Video is a Powerful Brand Building Tool, I have been increasingly integrating video into my daily work on behalf of my public relations clients. A special labor of love over the past month has been the process of producing a series of videos stemming from a speech given by Brock Wagner, founder and brewer at Saint Arnold Brewing Company to the Southern Regional Conference of the International Association of Business Communicators. It ultimately is five parts and each can be pretty time consuming to edit and produce. Of course, it didn't help that my first run at the first f

Great intro to Social Media Presentation
I thought this was a great easy-to-understand overview of the changes that are taking place in the media landscape, and the changes they necessitate in how organizations communicate with their audiences. Credit goes to Red Cube Marketing out of the U.K. for doing a great job.  Social Media Breakfast Briefing at the DBA Nov 09 View more presentations from Red Cube Marketing.