The Social Media Polls Say……
Traditional media attempts to control messages so they can influence an audience to believe their bias. We see it in politics, marketing, research and even in conversations. One way the “media” controls the message is by hand-selecting which polls get reported. Polls are used to determine the sentiment of a the market relative to specific topics that are in the news, relevant to your company and anything that influences an objective.

Drinking The Social Media Kool-Aid?
This entry is part 10 of 10 in the series Social Media DirectionsThis post may seem harsh but is meant to expand our thinking, mine included. Bear with me. It seems that popular bloggers and communities are c

Buyers vs. Sellers: Who Serves Who?
This entry is part 9 of 9 in the series Social Media DirectionsThink about how markets have operated in the past. Markets have assumed that buyers can be “pulled” into a transaction without consideration of the buyers convenience.  What are buyer conveniences? When we buy stuff the exper

The Execution of The News
This entry is part 8 of 8 in the series Convertising There are lots of questions about what constitutes news. Powerful editors decide what people read and what they don’t.  Journalists decide what is worthy of investigation and what is not.  Advertisers, special interests, l

What Will Bend Social Media?
This entry is part 8 of 8 in the series Social Media DirectionsWe hear and read  about “shifts” created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultim