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The Retail Email Blog

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Blog Name: The Retail Email Blog
Url: http://www.retailemailblog.com/
Language: English
Topics: retail, email, marketing
Description: The Retail Email Blog is the only blog dedicated to tracking the email marketing campaigns of the largest online retailers to reveal best practices and trends.
Popularity: 55 Followers

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AM Inbox: Inboxes stuffed with Thanksgiving season's greetings
>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Macy’s, 11/25 — Happy Thanksgiving from Macy's!‏Thanksgiving season’s greetings emails were suddenly back in vogue this year. In addition to this one from Macy’s that leveraged the brand equity of their parade, other retailers that sent season’s greeting included the Company Store, Drs. Foste
AM Inbox: Black Friday messaging double 2008 level
>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Newegg, 11/24 — BLACK FRIDAY DEAL LEAK - Only 1 DAY until our biggest sale of the year begins!So far this year, Black Friday messaging is at more than twice the 2008 level. The rise is probably due to an increase in management awareness of email, the pressure to have a decent holiday season, and
AM Inbox: Greater focus on payment options this holiday season
>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Harry & David, 11/23 — 5 Ways Harry & David Makes Holiday Shopping a Pleasure (Really!)There’s been a clear increase in messaging about payment options, from layaway to credit card deals to delayed payments. This Harry & David email mentions Bill Me Later as one of the top five reas
Bird Watching: How could CAN-SPAM be improved?
If you’re not on Twitter yet, here are the kinds of conversations that you’re missing:@EmailKarma >> If you could change 1 thing in CAN-SPAM what would it be? ex: Opt-out to opt-in? 10 days to 3 days?@LorenMcDonald >> RT @EmailKarma: If U could change 1 thing in CAN-SPAM what would it be? ex: Opt-out to opt-in? 10 days to 3 days? (LM: hmm, opt in probably)@RetailEmailBlog >> @EmailKarma I think consumer expectations and ISP policies go far beyond what CA
AM Inbox: The re-emergence of video gifs?
>>Retail Email Guide to Multichannel Engagement: Download this free 28-page report.The Retail Email Blog monitors the email marketing campaigns of more than 100 top online retailers. Here are highlights from my inbox this morning:Oriental Trading, 11/20 — Create easy homemade gifts. Save $10 + shipping is FREE‏After not seeing any video gifs used in retail emails for months, this month I’ve now seen four—the one in this Oriental Trading email and three in Costco emails. I was starting to write video gifs off as dead

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