Your organization’s social media reputation: Better put a ring on it
As Beyoncé says, “If you like it, then you better put a ring on it.” I want to make the case that most large organizations still don't get the concept of social platforms and will need to make necessary adjustments to assimilate this into their strategic communication planning. What’s involved? Here we go:1. Plan the launch into social media, and put the ring of authenticity into it. Sunday, Nov. 22, news that Target had joined Twitterville spread within a matter of minutes. The @Target account went from 156 followers to more than 400 within 30 minutes. Think about this. The speed of social media can be near instant

Teaching PR: What do employers really want?
Since teaching public relations at The University of North Texas, I’m often asked by prospective employers about the skill level of senior PR students. It’s an interesting question on many levels but particularly when you stop to consider the foundation of that question. Certainly the kno