More about Facebook advertising as part of your social marketing strategies.
Laser target your audience by using Facebook advertising as one of your core social marketing strategies. Here’s what is so valuable about Facebook: You determine who you want your ad to show up for based on choosing parameters that people include in their Facebook profile information. Talk about target marketing! When you set up your Facebook advertising, you can choose from the following target marketing options: Geographic Targeting (by state, city or nationwide) – Ad will show only to those people who list themselves as residents of the city/area you specify Age Ranges – Ad will show only to those people in the age range

Facebook advertising: is this part of your social marketing strategies?
Social marketing strategies: how can paid Facebook advertising benefit you? Facebook is one of the more frequently used social marketing strategies, but did you know about their paid advertising options when it comes to reaching your target demographic? Facebook gives you different options for reaching your intended audience than a search engine does – and it offers options on a pay-per-click (PPC) basis, as well. How Facebook target marketing is different If you run a PPC campaign on a search engine, you specify the