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The Simple Chef® · 1Y ago

The Evolution of the Tostonera or from the Brown Paper Bag to Un-Eco-Friendly Plastic to Bamboo.

To order a Tostobueno® Tostonera . . . Let’s face it — no one invented the tostonera! At all our events when a TOSTO-FAN asks “did you invent the TOSTOBUENO®,” I quickly reply “No one invented the tostonera . . … Continue reading →
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The Simple Chef® · 1Y ago

A Small Business Gets Sued. What Is One To Do? Take to the Internet and fight!

On a whim I decided to go to Law School. In 1990 I added JD to my alphabet soup of degrees that preceed my name. However, I never practiced law. Spent one week at the Brooklyn DA, before I told them “thanks for the hire. . . but no thanks.” I’m not at lawyer at [...]
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The Simple Chef® · 1Y ago

Tostobueno The Ultimate Tostonera® smashes into the inaugual (Coral) Gables Hispanic Cultural Festival

If you missed us today’s, no worries  the only eco-friendly, dual purpose tostonera in the marketplace will be at Florida’s 1st 11 day Hispanic Fair. Nov. 11 – 21st. Frank Nieves (below) personally invited The Ultimate Tostonera® to his Puerto … Continue reading →
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The Simple Chef® · 2Y ago

Is it a plantain smasher? A mini-mofongo maker? A patacon molder? Or just the BEST TOSTONERA out there?

For this lovely patron of the arts, who found us at the “Yo Naci Del Africa” Arsernio Rodriguez retrospective this past Saturday at the Hostos Center for the Arts & Culture on Saturday — it doesn’t matter what our FANS … Continue reading →
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The Simple Chef® · 2Y ago

Adding Insult to Injury Michael Chiarello Should Know Better

So my suggestion to all those Food Network chefs who are constantly project this aura of the know-it-all, get out and explore what real people are doing with the food and shy away from making comments that hint at a disrespect for other people food. Continue reading →
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The Simple Chef® · 3Y ago

“And why didn’t you think of that . . . “

The Simple Chef's® Sweet Cherry Pie Toston recipe got a few thinking about The Ultimate Cuban brunch, with one idea, so "rico" it deserves special praise. How's this: guave and cream cheese stuffed on a toston cup! Some cafe con leche and . . . well does one need anything else? Ah, don't think so. C
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The Simple Chef® · 3Y ago

New York Consumers ask for Tostobueno®, the BEST dual purpose plantain smasher & LeBron Restaurant Equipment Supplies Delivers

Yes you can. New Yorkers can now drive down to LeBron Restaurant Equipment Supplies in The Bronx and buy a Tostobueno, the Ultimate Tostonera®. Customer demand prompted the LeBron owners to call us for details. The details were quickly worked … Continue reading →
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The Simple Chef® · 3Y ago

A Marriage Made in Twitter

I met Carrie on Twitter. I’m Cuban. She’s Cuban. She’s a former reporter. I worked at WNBC as a news editor. (FYI – There is no such thing as a former reporter. Once a reporter . . . always a … Continue reading →
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The Simple Chef® · 3Y ago

Twitter With Us

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The Simple Chef® · 3Y ago

Our Smashing Tostobueno® Smashes into Sunny South Florida & You Get a To$to Break

And in celebration of our South Florida Tosto roll-out, our Trio has been specially priced: 24.95 from 29.95 at our events. And that’s not just in South Florida. Stop by any Tostobueno® event in New York . . . buy … Continue reading →
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