The challenges of starting a social media campaign.

Black Friday: A last minute social media survival guide.
Thinking about braving the post-Thanksgiving crowds for some killer shopping deals? Better you than me. But here are a few social tools that might help you make the most of it.1. FatWallet.com's definitive spreadsheet of Black Friday deals.2. BlackFriday.net's Facebook page.3. ShoppingBlog.com's

A minimalist masterpiece of Facebook marketing by Ikea.
Making the most of social networks doesn't always mean building sprawling new applications from scratch, as Ikea learned with this smart, simple Facebook effort. Via CNET.

Confronted with the worst, mom bloggers are at their best.
When most marketers or journalists talk about “mom bloggers,” it’s as if they’re describing some powerful-but-faceless crowd that exists solely to interact with corporate America. The truth is that these online moms are incredibly diverse in opinions, motivations and tone. In fact, the only thing that really unites them is their connection, their commitment to one another, no matter how different they might be on a personal level. Most day

Confronted with the worst, mom bloggers are at their best.
When most marketers or journalists talk about “mom bloggers,” it’s as if they’re describing some powerful-but-faceless crowd that exists solely to interact with corporate America. The truth is that these online moms are incredibly diverse in opinions, motivations and tone

5% of fans expect customer service, but 100% deserve it.
If you're a social media junkie, you might have already heard some of the great info from this year's FEED report by Razorfish on "digital brand experience." But there's one number that hasn't gotten the attention it probably should. Check out this list of survey responses, specifically what came in dead last:What is the primary reason you "friend" a brand online? 1. Exclusive deals or off