The Real Digital Revolution

Your Brand Is Not My Friend™

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The Best Marketing Video Ever Made
The "Microsoft Designs the iPod" video is still the best marketing video ever made.Why?Because it reflects, in a clear and visceral way, the impetus behind what I'd estimate to be around 90% of the unnecessary input into any marketing project.It's the inability to push back on that input, what my friend Don Miller calls "being pecked to death by chickens" that ultimately dooms so many projects.The impetus of the fictional Microsoft team-- and that of so many clients I've encountered-- is to create something bulletproof, something that answers each and every critic they've encountered along the way. That includes intern

I Guess This Means We're For Real

Announcing the Hive Awards
The Hive Awards are now live!The Hive Awards started as a pipe dream, about a year ago, when I was looking at web award shows and realized that none of them rewarded things like user experience, content strategy or even coding. At least not on any significant lev

Life In The Bubble
Over the past year, I'd say well over 150 of my friends and relatives joined Facebook, none of whom work in any sort of media or technology related function.Maybe 5% of them post regular status updatesMaybe 5% of them post pictures

Enough With The Guilt, Facebook
"Your mother is just sitting there. Alone. In the dark. But that's okay, you're busy. You go right ahead and play Bejeweled Blitz. I'm sure she won't mind."Facebook has introduced a lot of boneheaded features over the years, but one that seems particularly insidious is the new configuration of the "Suggestions" feature, which "suggests," you get back in touch with people whose wall you haven't written on in a while or whose profiles are only half filled out.You see, if my "social graph" is any indication, one of the most common Facebook Suggestions is the account holder's mother, followed closely by great-aunts, long-lost cousins and other non tec