Because Facebook Said So
Michael Hodgson from Snews on the omnipotence of Facebook and how you can’t do anything these days without asking it first.

Deepest Opening Day in Mt. Baker History…POC!

What is Social Media ROI?
This newest video Socialnomics: Social Media ROI from the crew at Socialnomics, showcases that social media can help brands achieve success on almost any marketing front.  While this video refers to specific examples of the effect social media has compared to traditional media, many pieces of social media behave so differently than anything we have ever seen, that we tend to ask, “How will this move the needle?” rather than “What’s the ROI?”.

Meet Hillary
During a brief loss of internet at the Carbondale office, (and subsequently, the inability to do much of anything on the computer) Hillary and I were able to venture out to a local coffee shop where I got to know her better. Here’s what I learned: Hillary was born in Wellesley, MA, and moved to Denver when she was 16.  Her favorite TV shows as a kid were the Ninja Turtles and Nickelodeon Guts— I am sure this will explain a lot as we get

Punk rock, powder and positivity: introducing Laura Patten
Former Snowmass patroller Laura Patten recently joined the team at Backbone Media. A Colorado native, Laura brings an in-depth understanding of media, Excel wizardry and a passion for all things outdoors to the office. I recently caught up with Laura and presented her with a list of random topics. Here’s what she had to say: Inspirations: Cool people doing cool things. Living their life the way they want; working hard and playing harder. Books: Lately I’ve been interested in personal finance and