Google Social Search Catches the Attention of Brands
Last week Google announced the beta version launch of the latest feature to Google Search, called Google Social Search. In short, the new technology finds content from your social media networks and displays it at the bottom of a traditional search results page. Based on what social networking sites you link to in your Google profile, the Social Search results will update you with relevant content from friends and followers. For example, I typed in ‘climbing shoe’ to a normal Google search and found results from followers on Twitter and blog posts from my RSS feeds. So

Coverage Gone Bad
As all PR professionals know, in the final weeks, days and moments of magazine closing or TV spot shooting, sometimes coverage is lost due to unmanageable circumstances. Colors don’t match in a photo, sizes don’t fit models perfectly, or segment times get cut. One never knows, but all I can say is that I am really glad none of my clients were supposed to show up on this Today Show segment, becuase how do you tell your client their product wasn’t shown to over 2 million people because drunk Ewoks went crazy during the live taping.

Ski Fitness Euro Style
During these last few weeks of pre-ski season weather and shoulder season depression, many mountain town locals get creative with their training. Lunges in the kitchen, balance boards in the family room, squats at the gym. Here is another idea, all you need is a bike and an empty gym. I hear its good for the core and the hamstrings.

Freeskier Takes the Backbone Kickball Classic Championship – UPDATE: Now with Video!
Let’s get two things straight. Sarah talking pre-finals smack

20 Tweetable Truths About Magazines
An interesting video that I stole from Jen Wittman from Outside Magazine.