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With a general curiosity for anything that is beautiful, I write this blog to inform, entertain, annoy, and perhaps bother those who love real estate and all things associated with it. In it, you will find information about homes, design, communities, shops, people, and of course, me. An internet lover, a computer geek with strong affinity for macs, and somewhat of a design junky, nothing excites me more than helping others realize what’s beyond their realm of possibility.
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Joel Luks
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The Welcome Matt …about beautiful homes and the people who love them…

English - Design, Building, Homes
http://joelswelcomemat.wordpress.com/
The Welcome Matt · 2Y ago

When you don’t have a home

If you are reading this, you are perhaps in the home industry, looking for a home, love design, follow me on Facebook or twitter, or perhaps are just plain bored and decided to do a random google search. You most likely have a computer, assorted and perhaps somewhat unneeded modern luxuries, a car a
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The Welcome Matt · 2Y ago

Design Smart: Where to Start?

When tackling any large scale project, it is easy to get overwhelmed by the amount of choices and decisions. We often start with the things that are most exciting and leave our least favorite to the end. For some, this means being consumed by considering gorgeous flooring inlays, medallions, faux fi
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The Welcome Matt · 2Y ago

What to Expect When Building to Order

When considering building a home for the first time, there is responsibility on the part of the builder and the buyer to explain and understand expectations, procedures and timelines. Making assumptions can lead to tension and hinder the enjoyment of the building process. This has more to do with un
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The Welcome Matt · 2Y ago

Institutional Branding and Personal Development: Social Media ROI

Is the topic of social media becoming a little tired? Perhaps. Although there hasn’t been major innovations on usability, studies certainly support advocacy towards employing such a tool to build brand awareness, fire-up fans, build a strong referral base, and encourage customer loyalty. As a consum
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The Welcome Matt · 2Y ago

Smart Design II

Building a home is quite different than buying a completed one. Although there are some strategies and priorities that overlap (size, price range, location), building a home is as much process as it is about product. There is old saying that circulates in and through the industry that states that “i
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The Welcome Matt · 2Y ago

Choosing Exterior Brick, Stone and Colors

Unless you are purposely trying to create a Southern Colonial look for your home, it seems that most clients have graduated from red brick to one that includes warmer earth tones and tumbled antiqued textures. Do not misunderstand me, red bricks are beautiful in the right home with the right style.
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The Welcome Matt · 2Y ago

Super Bowl and Commercials

Everybody wants a deal. I do. You do. Your mom and dad do. We want to feel good that not only have we purchased something we love, but that we negotiated down to the penny. Marketing departments and sales people’s job is to educate and build value. Commercials help with branding, name recognition an
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The Welcome Matt · 2Y ago

Style Without Breaking the Bank – Design Smart

Thank you for all that responded to the poll! Most of you decided that a model home needs to show design style without breaking the bank. So, I allowed myself a mid-upgrade budget, without over improving the home where the appraisal would be compromised and standard features would be disguised. Ok,
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The Welcome Matt · 2Y ago

Designing a Model Home

I am going to give you a blank check with a challenge. Build a new model home. At first, the excitement of the design savvy begins to tingle and warm our creative juices like that first taste of a rich Cabernet, and we start thinking and acting like a design diva. We want [...]
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The Welcome Matt · 2Y ago

Ten Easy Steps When Choosing Stucco Colors

Colors in generally are tricky. They look one way in the sample, another way on the wall, and they change according to the type of light, the amount of light and the colors of items surrounding them. The human eye can distinguish about 10 million different colors, so it is to not surprising that und
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