TheAnthroGuys
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Information
| Blog Name: | TheAnthroGuys |
| Url: | http://theanthroguys.wordpress.com/ |
| Language: | unknown |
| Topics: | applied anthropology, ethnography, central california |
| Description: | TheAnthroGuys are Hank Delcore (anthroguy) and Jim Mullooly (the anthrogeek), professors of anthropology and design and marketing consultants. We bring an anthropological perspective to Central California. |
| Popularity: | 3 Followers |
Blog Feed
No New Normal, Says McCracken
| In a recent posting on the Harvard Business blog site, anthropologist Grant McCracken explains why the idea of a “new normal” — “the idea that when income, credit and confidence return,...more |
Anthroguy at Microsoft
| On Nov. 23, I (meaning Anthroguy, aka Hank Delcore) visited the Microsoft campus in Redmond, WA, to give a talk and do some knowledge exchange with colleagues in user experience and product planni...more |
Analytic Induction and the Imposition of Truth
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This posting was motivated by the following quotation I found in my in box this morning:I like not to know for as long as possible because then it tells me the truth instead of me imposing the trut...more |
Hit Rate and Anthropology
| Greeting from Chicago, where I (Anthroguy) am attending the CEO Conference with some colleagues and students from Fresno State.What does anthropology have to do with the market “hit rate” for new i...more |
Can’t You Just Ask People?
| Recently, I spoke to a locally respected and experienced business advisor about the process of learning about consumer needs. I said that I thought you can’t simply ask people what they want becau...more |
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