TheMarketingMojo

© WordStream, a PPC management software company.

Came across this quote attributed to Jeremiah Owyang: “My use of social media and my career advancement are intrinsically tied,” Owyang told us by phone today. “I started my blog as a practitioner at Hitachi. I budget time every morning to read and blog. I do that before I check my personal email or

What is Big Data? Funnily enough, the answer is very straight forward – it’s a lot of data.  It’s also not a new concept, but one being made relevant to marketers today by the globs of data being thrown off by digital platforms like websites, Facebook, iPad apps, etc. One of the difficult aspects of

   As more awareness and understanding emerge around big data and its impact on the consumer / brand relationship we are undoubtedly going to go through a series of Salem witch trials. Whatever perspective or insight from the recent NYTimes piece: http://www.nytimes.com/2012/02/19/magazine/shopping-

Boy… did I end up going dark there in 2011!  For 2012 my plan is to maybe be less regular in terms of commentary, but to offer up more meat in terms of content.  My first effort for the new year, which actually was done last, is the 2012 Marketing Innovation Report done for Experian. The focus of th

A friend recently asked about some concrete steps for getting a job in 2012.  I don’t claim to be an expert in the area, but here are some thoughts. 1.  Change your point of view.  Don’t think of it as getting a job.  Think about it as selling something.  The days of the high school guidance counsel

Earlier this week I met with Kevin McShane of Portrait Software and we got to talking about the future of campaign management. Something Kevin said really struck me and has stayed with me. He said that within the next five years, he sees the industry shifting to focus more effort on understanding ex

Selecting a technology solution isn’t easy. It requires focused planning and analysis. From reviewing your current systems to defining requirements to comparing vendors to justifying budget, it’s a lot of work. The light at the end of the tunnel is knowing you will eventually have a system in place

View the presentation slides to learn how linking buyer personas, the buyer’s journey and the sales funnel can help you create the best possible content where it is most needed.

Guest post by Sharon Zaugh, Digital and Database Marketing Manager at Alterian. Over the last year, I’ve had the opportunity to work with and get to know Marcus Tewksbury. I’ve compared him to a cat with nine lives, who seems to have had as many careers. I’m constantly learning new and interesting t