TheMediaist

What is the biggest threat to an ad agency’s survival? After years of observing the rise and fall of ad agencies (sometimes while working for said agencies), I have come to the conclusion that it is their dangerous habit of employing stupid people.  I submit this treatise by a reknowned Professor of

Although I am sure many businesses have this issue, I don’t believe it is as rampant anywhere else in the corporate world as it is in the advertising agency realm. Perhaps this is because we have no “product” per se and what we do produce is very difficult to measure in terms of success or [...]

I just read a very amusing post on the adotas.com site titled The Gathering Storm.  It’s about Google and those nefarious “others” moving to combine offline and online data gathering. Their central point is a good one – why are the online data gatherers so restricted when for years, offline data com

The press has it wrong once again.  Bing is a Google killer – a Google search engine killer.  There is no doubt it is a better search engine for the user, but not the advertiser.  I wouldn’t use anything else and I tell everyone I know about it.  One try and you’re hooked because the [...]

The announcement that Jim Poh’s Pohmedia had won the media strategy assignment for Quizno’s brought joy to this corner of the media agency world.  Britain has had Media Strategy only agencies for decades but in the U.S. this never seemed to take off.  Witness Naked who are doing OK but that’s about

After just 16 months as a standalone shop, Sorrell is folding Enfatico — the much-hyped agency created to handle the computer maker’s advertising account — into WPP’s Y&R brands, which houses ad agency Y&R, direct marketer Wunderman and branding firm Landor. The move is a bid to hold onto the busine

I am working at a terrific small media shop that does a great job of seamlessly blending digital, traditional, experiential…any derivation of “al” you like in the media world. We are at a wonderful point in our growth, small enough for great communications and lots of fun but we also have a couple o

Tribal DDB worldwide CEO Paul Gunning is taking over from U.S. CEO and global CMO Liz Ross, who is leaving the company.  Ross said she was not the right fit for a focus on cost savings and inter-office operations and making decisions such as whether only one location should have a center of excellen