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Think See Do Differently · 2d ago

New Ford Warriors in Pink Branded Doc

I don't know a single person in my life who has not somehow been affected by the scourge that is cancer. I lost my own mother to cancer's effects a little over ten years ago in a terrible experience that stole so much of her dignity and then her life. It left my family feeling devastated, distraught
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Think See Do Differently · 1W ago

A Brand With Purpose: La Colombe Torrefaction

Back in the early 00s, I was lucky enough to be living in Philadelphia when the coffee roaster La Colombe Torrefaction was was a single cafe on Rittenhouse Square, sublimely local and intimate. It was, to every fan and customer, like having a little secret that if your friends from out-of-town were
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Think See Do Differently · 2W ago

A Brand With Purpose: Cabot

I'm starting a new series on this blog called "A Brand With Purpose." These posts will take a brief look into the purpose-driven activities of brands--activities that add meaning and value to people's lives. My goal here is to shine a spot-light on the role purpose can play in your company, group or
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Think See Do Differently · 3W ago

Brands Search for Authenticity with Doc-Style

I can't tell you how many creative briefs I've read or written over my dozen years on Madison Ave that include the word "authenticity" and yet, have wound up with a commercial or ad that smacks of artifice. As a planner, sometimes I was told to include the word by a cultish brand manager, on other o
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Think See Do Differently · 3W ago

Human Rights Watch Nominated for Webby

HRW was nominated for a 2012 Webby for their work telling the stories of Egypt's more well-known revolutionaries who used all kinds of online and social media to report on the Arab Spring. The campaign featured photographs by Platon and interviews. Though they didn't win today, the work bears highli
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Think See Do Differently · 3W ago

You Need a Strategy Dammit

This gem of thinking from Socialbrite’s presentation at the Nonprofit Technology Conference in San Francisco, bears re-posting.  Your nonprofit needs a social media strategy View more presentations from JD Lasica What I absolutely admire about Socialbrite is that they are literally giving
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Think See Do Differently · 4W ago

Integrating Branded Documentary into Campaigns Brings Results

I'm republishing a post I made for Flow Nonfiction, the real stories agency (client). As I work with Flow to build the argument for the importance and viability of this incredible new medium, I'm constantly challenging myself to think results, results, results. Of course, because examples are few an
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Think See Do Differently · 1M ago

Lifting The Veil of Charity

From Slavoj Zizek, the great intellectual, comes a frank questioning of modern charity and philanthrophy. He asks us to consider that consumer capitalism's embrace of charity, philanthrophy, fair trade, sustainability, etc. is a a kind of repairing with one hand, what was broken with the other, that
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Think See Do Differently · 1M ago

Will "I CARE" Button Lead to Advocacy or Clutter?

My alma mater DDB Worldwide has developed a novel but extremely simple approach to showing your support for content and issues in contrast to the "like" button. Its called the "I Care" button, and its in beta with Facebook, and was just recently launched on MTV UK's social good and issues website
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Think See Do Differently · 1M ago

FSG Animates Creating Shared Value

I think FSG has done a fantastic job promulgating CSV (creating shared value). It will be interesting to see how this academic concept continues to develop into real-world action through the work of a broader community of consultants, academics, marketers and so forth. Though this is an easy concept
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