Welcome! My name is Mona Chammas and i’m here for two main reasons: 1) To inject my thoughts, opinions and ideas into this world when it comes to my domain: Digital Advertising. And 2) I’m a digital practitioner at heart, aside from it being a career. Strategic Thought Leadership in the realm of Digital is important to me, as is the community in which I participate. My style? I write it like it is. I don’t like fluff so most of my ideas and thoughts are devoid of such. I have over 5 years experience in the digital field - starting in Toronto with SEM and Affiliate Marketing at Epic Advertising, to eMedia Management and Web Analytics at Critical Mass, to Strategic Account Planning at Dare Digital in the UK and now, I am the Account Director, Digital at Impact BBDO in Beirut (hometown!) where I head up the digital department. And, i'm a writer. I feel very lucky to be pioneering in this Digital era we’re in.