Thoughts on Emerging Media

In the past few months, there has been a lot of buzz in the blogosphere about the FTC’s plans to monitor blogs and social media sites in order to regulate viral marketing and “false promotion” of products. According to Michael Bush, a writer for Advertising Age, “…the FTC is proposing that word-of-m

For today’s post, I thought I’d reveal a little more of my “nerdiness” and talk about one of my favorite books/movies and how it has been incorporated into emerging media practices. In a few days, the sixth movie installment of the Harry Potter series of books will be released in theaters nationwide

I have to admit that until recently, I had no idea what an RSS feed was, how to use one, or even where to find one; however, I found a blog post yesterday that explains everything you need to know about RSS feeds—including why you should be using them! PR Consultant Drew Kerr published a [...]

The incredible popularity of online social networking sites has been noticed, observed, and analyzed by marketers and most of these outlets (i.e. Facebook, Twitter, MySpace) are now being used to market companies and the products/services that they sell or provide to the public.  I like to think tha

In the Web 2.0 world that we find ourselves in today, it is basically impossible for companies, especially those with a public presence, to stop consumer chatter from spreading around the internet…especially if the topic is negative.  Today’s consumers thrive on being able to contribute to the conve

Just when we thought that social media was being completely taken over by the Aston Kutcher-Oprah Winfrey-big business CEO’s of the world, there is some light at the end of the tunnel.  It makes sense to me that social media should be utilized to raise awareness (and money!) for social issues such a

Google, Yahoo, Bing, Lycos, Excite… Ten years ago, these terms meant nothing to the majority of the US population…and to be honest, they probably sounded like nonsense to a lot of people.  Today, the term “Google” has become so well-known that it has taken on different language tenses and is now a n

David Meerman Scott, one of my favorite marketers and communicators (and a great author) wrote his latest book, World Wide Rave, based on the idea that anyone can develop a World Wide Rave, which is summed up as, “creating triggers that get millions of people to spread your ideas and share your stor

Just a quick post to give you guys some entertainment to get through the middle of the week… Check out the marketing brilliance of Blendtec who created a series of videos to show just how heavy-duty and impressive their blenders are… I’ve included the “Will it Blend” video for the iPhone…but click h