“DO NOT BUY THIS . . .” Product Reviews on a Real World Billboard
“DO NOT BUY THIS. AFTER 5 YEARS IT WILL FALL APART.” 65,842  people see this every day. I see this big car advertising billboard at the Cleveland stop of the Blue Line CTA in Chicago. Look at the red writing “DO NOT BUY THIS. AFTER 5 YEARS IT WILL FALL APART.” Someone wrote that on the billboard. Billboard on the Blue Line to O’hare. I’d estimate 65,842  pe

Wordle Quick Analysis
At a recent Forrester event one of the presenters used Wordle to do a before-redesign and after-redesign analysis of their page content. I have been using Wordle to do quick quantitative analysis of content. Here is a quick one of uxSEARS blog and another of tibetantailor.com.

Exploring the Cognitive Consequences of Social Search
Here is a diagram that I adapted from a great paper by Brynn Evans, Sanjay Kairam, and Peter Pirolli. I am using it to help think through what kinds of features and content might be useful at different stages of online tasks. References Exploring the Cognitive Consequences of Social Search

Chipotle Chicken
I ate today at frontera fresca. Order Chipotle Chicken with grilled red onion. – Soft on the outside, crispy inner cruch. Frontera taco sauce, chihuahua cheese, avocado and fresh lime

Visual Merchandising: Storefront Window Displays & Online Promos
I had a good talk with our “promo” team tonight during our afterparty to celebrate Andrew Daniels’ IxDA talk. They are the ones who make the promos that appear on the home page of Sears.com and Kmart.com. We were discussing what they do and I would argue that they have one of the most important job of the lot of us. I don’t think most people think promos as so important and I’d like to explain my thinking. Promos should be called Promotion. Promotions are the key reason people buy. People see a discount or reduction or clearance price and they consider it to be a better buy than something without a discount. The promotions team should be looking at th