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Long recognized as one of North America’s most accomplished strategic marketing firms in the foodservice, hospitality, and retail sectors, Power Marketing Academy has provided countless businesses with the knowledge, wisdom, and inspiration they need to increase sales, build stronger brands, and deliver outstanding service to their customers. One of the world’s leading proponents of Strategic Neighborhood and 4 Walls Marketing, PMA’s founder and CEO, Tom Feltenstein, has passionately demonstrated to clients running the gamut from leaders of Fortune 500 companies to owners of small businesses, that virtually all marketing wars are won in local battles that begin inside the four walls of their stores and end within 10 minutes of their locations. We invite you to check in with us frequently, as we’ll provide you with plenty of essential information, leading-edge marketing insight, and pearls of wisdom you can use to your competitive advantage. And we welcome your comments, in what we hope will become an energetic dialogue in which we share exciting new ideas. We also encourage vigorous debate, so feel free to express your candid opinions!
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Tom Feltenstein's Marketing Blog Sharing untold secrets of neighborhood marketing.

English - Marketing Your Business, Local Store Marketing, Neighborhood Marketing
http://www.tomfeltenstein.com/marketing-blog
Tom Feltenstein's Marketing Blog · 2d ago

Neighborhood Marketing…What’d You Call Me??

Mass media is dead. We’ve established that. So what do you do now? Well, no need to reinvent the wheel. The solution is simple. The principles are time old, tested and proven. It’s called neighborhood marketing. What is neighborhood marketing, exactly? Put simply, it is delivering a personalized mes
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Tom Feltenstein's Marketing Blog · 5d ago

Mass Media: Beating a Dead Horse

You may want to sit down for this. Okay, ready? Mass media is dead. Stone Cold Steve Austin, dead as doornail, pushing up daisies…dead. Face it. Marketing has changed and in a big way. Mass media has created deafening noise and relentless clutter that is constantly bombarding consumers. It is everyw
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Tom Feltenstein's Marketing Blog · 1W ago

Claim Your Loyalty. Click Here.

Loyalty programs have become a common denominator of countless brands. Such programs are dually beneficial for both the devoted customer and the brand. Loyal customers reap the rewards of spending big bucks on their favorite brands and products and, in return, brands build a following and gather val
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Tom Feltenstein's Marketing Blog · 1M ago

Twleve Steps to Take Before Launching Any Promotion

You could open a marketing book, pick any page, pick a tactic, and give it a try. However, that’s not making marketing a way of life and it won’t get you to use promotional tactics in the most effective manner. There are a number of steps you should go through, even if you think you [...]
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Tom Feltenstein's Marketing Blog · 3M ago

How to Hire People Who Light Up Your Business

Your marketing messages are conveyed one-to-one, first to your employees, then from your employees to your customers, and finally from your customers to their families, friends, neighbors and co-workers. Face-time marketing is intimate and personal, the opposite of slick mass media advertising. You
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Tom Feltenstein's Marketing Blog · 4M ago

Make Your Business Be “The Whole Package”

Not to sound like Forrest Gump, but your business is just like a box of chocolates. What you’re selling, in most cases, is a commodity — like chocolate or sugar (even if what you provide is a service). But a box of chocolates is presented as much more than simply the basic ingredients. They come [..
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Tom Feltenstein's Marketing Blog · 1Y ago

The Truth About Social Media

Twitter, Facebook, Instant Messaging, Podcasts, and a host of other social media has infiltrated society.  People perceive that the Internet has taken over marketing and advertising, when in fact this is not the full picture. More traditional means of media such as magazines are holding their own ag
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Tom Feltenstein's Marketing Blog · 1Y ago

Press #1 for Ignore

Recently I had to call and make a payment over the phone. What should have been a quick, simple phone call required fifteen minutes. I had to press 1 for English, 3 to pay my bill, 8 for a person…and heaven forbid if I forgot to press #.  By the time the call ended I [...]
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Tom Feltenstein's Marketing Blog · 1Y ago

Credible Compassion

Many consumers today want to spend their money with companies who care about more than just profit. Cause marketing, as it is referred to, is when businesses and charities partner together to support a common cause. From pink ribbons to celebrity endorsements, cause marketing is rapidly becoming an
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Tom Feltenstein's Marketing Blog · 1Y ago

He Said, She Said

Every time a customer has a bad experience with your business, they’re going to tell at least 10 people. Now add Facebook and Twitter to the mix, and those 10 people just turned into hundreds or thousands. Social media is word of mouth on steroids — and it can kill your business. This new medium [..
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