Are negative reviews on social media expensive?
A single tweet, YouTube video, or Facebook post could turn as many as 30 people against a company, a survey of UK consumers published by Convergys has found. One in three people (30%) affected by bad service now shares their experiences “virally” via the Internet, the survey results have shown. As they do so, they impact the behaviour of dozens of their friends. These “viral experiences” exert considerable influence. Respondents estimated that each post on Twitter, blogs, video sites, or social media reaches an average audience of 45 people. Two thirds (62%) of respondents said they would avoid or stop doing business with companies they heard bad things about. This

How to get new customers over Twitter?
BAUR Versand how is engaged in catalogue and internet retail business in Germany, distributed a press release Wednesday morning, 25 November, to various online portals, that they wanted to give every follower on Twitter 20 euros some time during the day. The corresponding voucher code could only be redeemed on the same day.

How to explain employee engagement?
Top-performing organizations understand that employee engagement is a force that drives performance outcomes. In the best organizations, engagement is more than a human resources initiative – it is a strategic foundation for the way they do business. Engaged employees are more productive, more profitable, more customer-focused, safer, and more likely to withstand temptations to leave. The best-performing companies know that an employee engagement improvement strategy linked to the achievement of corporate goals will help them win in the marketplace But it is apparently still a topic that employers and e

Who has the most popular brand on Facebook?
Starbucks, the coffee chain, is now the most popular brand on Facebook, with more than 5,1 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site’s developments. As you can see below, Starbucks saw some significant spikes on 31 October and 7 November, probably due to marketing activities

How to use social media to inspire the customer?
Spellbinders – a five year-old manufacturer of tools for the paper crafting enthusiast – is a great example how to inspire the customer and that way create a demand for their products. They are very active in social media. [View with PicLens]