A Humble Suggestion To Murdoch and Curley
Rupert Murdoch and Tom Curley were addressing in the World Media Summit in Beijing warned that the content aggregators such as Google and blog sites are plagiarizing and stealing from the paid content providers. Whether or not the content published on Internet should be free has been brought into numerous debates for long. I would like to offer my humble suggestion to both men if they do not want their contents have anything to do with Google or other blog sites, there is a help document on Google to explain how to restrict access to your website by search engine. They can also stop syndicating the content

My View For An Immature Advertising Market In China
Last month I was in Beijing to speak for an ad network event. It was co-hosted by AdChina who recently just closed a funding led by News Corp.  In the event, there were quite a few presentations about the network practice such as advanced targeting, CPM model, cross-platform ad delivering, etc, etc. All these are not new to the market and they have been talking for long in China. But in the last 6 months, AdChina seems to have drawn quite a bit attention. AdChina is not the only network in China. We have a number of local networks who can deliver advanced ad serving techniques based on different behavioral parameters such as IP, broadband connection, even the ISP-based and DNS-ba

Most Chinese B2B Advertisers Are The Left Brainers
An advertising copy can always tell how a marketer wants you to perceive a brand. In this post, let’s compare a couple of key B2B advertisers in this region and see what’s inside the mind of these marketers. Global Sources uses “Source from quality China, Asian & Indian Suppliers in Hong Kong” to promote its October edition of China Sourcing Fair.  The message appeals to the audiences for a reason to visit the trade show. Canton Fair’s copy is “More Oppor

China Online Advertising Long Tail
A few days ago I was chatting with a tech guru in Beijing who believed the advertising long tail didn’t exist in China. This isn’t a new topic but I’ve given it a new thought recently. A lot of people think that the long tail doesn’t exist in China because the online media landscape looks pretty much consolidated over there. Three years ago we were saying the top 5 Chinese Internet portals owned more than 70 to 80% of the total traffics. Which is still true as today these Internet portals still own the majority of the traffics. But when we are visioning the long tail, we shouldn’t see it like a X-Y kind of linear equation. It should be in parametric