Frustrating Conversations – We Don’t Need Web Analytics
It seems that some (notice I said some, not all!) higher education web professionals still don’t think using web analytics on their site is useful. Why do I think this? It became apparent after a couple conversations during the HighEdWeb conference I rece

Looking Forward to HighEdWeb
Tomorrow, bright and early, I’ll be on my way to the HighEdWeb Conference in Milwaukee, Wisconsin.  I know I will be learning a ton. I’m also looking forward to meeting some great people I’ve been conversing with via blogs, Twitter, and the like for so long. Joshua Ellis, a fellow Penn State Outreach-er, and I will be presenting “Actionable Web Analytics” on Tuesday morning. We have a terrific time slot.  This will be our 4th presentation in less than a year and I’m really

Working Together for our Users
I know everyone hates the word “users.”  They are our students, our applicants, our prospects, our alumni! Well … that is right … they are all those things. They are also our website “users” just as they are our … oh, God … don’t say it … “customers.” Customers. Customers. Customers. There you go. I said it. Why is it important to talk about our students, applicants, prospects, and alumni as our “users” and our “customers?” It’s important because, if we think of our audience as customers (no matter what segment they fall into), we can’t help but se