Why Did Fox Briefly Kill the Weezer Snuggie?
Weezer’s Snuggie video (see below) was briefly removed from YouTube on Thursday due to a copyright claim by Fox Television Stations. Oddly, the video was restored an hour after being removed, and no one seemed to notice. Whether the culprit was YouTube’s Content ID system or an over-zealous Fox content manager, it appears to have been an accident. That said, the incident is a curious window into YouTube’s constant stream of piracy monitoring. Before the video was removed, it racked up 698,940 views in its first 48 hours, more than any other video on YouTube or elsewhere in that timeframe (current stats below). If you are interested in precisely tracking

Apple’s New “Get a Mac” Campaign Laps Windows 7 on YouTube
Despite the fact that Apple is not posting official versions, the newest round of “Get a Mac” ads are beating Windows 7 videos pretty handily on YouTube (chart below).

Distribution, Tracking Added for Zoopy, Africa’s Most Popular Video Site
We are pleased to announce that TubeMogul is now integrated with Zoopy, a video sharing site based in South Africa that is incredibly popular across the African continent. “Zoopy provides advertisers and content creators a unique opportunity to reach the African continent, which is obviously exciting,” our CEO and Co-Founder Brett Wilson comments in Zoopy’s release.

With Movie Trailers, Not All “Views” Are Created Equal
Recently, we released research concluding that movie trailer “views” are a terrible predictor for box office receipts. Given that we are in the business of video promotion, one might wonder why we released such damning data about the medium (other than lack of bias . Here’s the answer: when studios use TubeMogul Promotion to promote a trailer over mediums (i.e. paid search, YouTube ads), the

Despite Letterman, FailBlog Tops CBS On YouTube
Just in case you thought user-generated content isn’t a big part of YouTube’s future, for better or worse: FailBlog topped CBS this week in terms of YouTube views, despite CBS’s 18.08% boost in official views this past week from the David Letterman affair. Don’t know what FailBlog is? Here’s a typical offering: