Marketers seldom tried to take advantage of India's diversity
What was the shape of the bindi on Lalitaji's confident forehead? Did you say sprightly red and circular ? Bingo. But can you also describe the pendant of the mangalsutra around her neck? Take your time. We'll wait.Tough one? Impossible one!  Lalitaji always kept the pendant tucked inside her blouse, away from the sight of the viewer. Most married Hindu women, irrespective of the part of the country they belong to, sport a mangalsutra. But it's the design of the pendant that differentiates Mrs Sharma from New Delhi and a Mrs Venkatraman from Chennai.  In keeping the pendant under wraps, the creative czar

$9.4 billion Buying power of Hispanics growing in Austin
Buying power of Hispanics growing$9.4 billion up for grabs annually in areaAustin Business Journal - by Sandra Zaragoza ABJ StaffPrint Email Reprints RSS Feeds LinkedIn Share Comments In a city where one out of every three Austinites is now Hispanic, marketers are digging into their pockets a little deeper to connect with Hispanics.The reason is clear: The Hispanic buying power in Austin has grown by 54 percent over the past five years to $9.4 billion, according to research presented at the recent Hispanic Marketing Symposium. That spending power prompted the Austin Ad Fed a

L.A. at Large: 14th Big Saver Foods Store Opens in Long Beach
L.A. at Large: 14th Big Saver Foods Store Opens in Long Beach      Date Submitted: Fri Nov 27, 2009  By A.MATTHEWSLONG BEACH, CA – The latest in the chain of  Big Saver Foods stores opened at a well attended morning reception at the store premises here on Nov 19. This is the second store in Long Beach and the 14th  in a chain that was launched by Uka Solanki and his family 32 years ago. The store was formally thrown open for business by Long Beach Mayor Bob Foster and Vice Mayor Val Lerch, Council member for the 9th District,

Porter & Sons Funeral Home expands on the family legacy
Porter & Sons Funeral Home expands on the family legacyNew branch opens on Bardstown RoadMore than 100 years after its founding in western Louisville, A.D. Porter & Sons Funeral Home has opened a second location, branching out to southeastern Jefferson County. The expansion to 4501 Bardstown Road is about more than geography, said Dani Porter, vice president of the family-owned company. A.D. Porter & Sons is also stretching beyond its core African-American clientele. While the new branch will offer more convenient service to the black community in Newburg and other part

Brands Prepare for a More Diverse 'General Market' With Generational Shift Afoot
Brands Prepare for a More Diverse 'General Market' With Generational Shift Afoot, Ethnic Insights are Standard in Ad Efforts By Emily Bryson York Published: November 30, 2009