Barclays Bank's Social Media Initiative for Students: 100 Voices... in 5mn? Or 100 days?
More and more financial institutions have realised that leveraging social media is a great way to engage with students and young professionals and reach the attractive Gen Y. Nowadays financial Institutions have to be seen as innovative to attact talent and recruit tomorrow's leaders. But Gen Y's expectations are different from the older bank customers: they are not afraid to express themselves and voice their concerns, and they expect companies to listen to them and show they care. The good news it that they are also happy to participate to a social media contest or join a new online community as long as they find the initiative
Visible Banking Facebook Watch #1 - October 2009: 258 Pages, Groups, Apps / 41 Countries / 308,000+
In May 2009, I started tracking the financial institutions (FIs) on facebook. From 128 accounts back then, I am delighted to announce that I am now tracking over 250 pages, groups, and applications. I believe my initiative is unique, definitely exciting and rewarding, and full of great insights. I aim to share some key stats with you, my blog readers, m
Financial Institutions + Spam + Twitter #2: Don't Be The Spammer!
This is my second post about spam on twitter. I invite you to watch my previous video: "Financial Institutions + Twitter + Spam #1: You've Been Hacked... So what? Deal With It!" Today I will talk about another type of spam: a tweeple who sends far too many updates, and the impact of such a content strategy on your follower base.I invite you to watch my video reviewing the recently created twitter account from Geojit, a FI based in India and part of the BNP Paribas Group. It raises once more
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