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Is alumni beneficial to organisations?
I was speaking to a founder of an academy last evening, it was a great session where we shared our views on having an alumni for organisations. I’ve written this topic months back in my previous blog, as to how organisations can benefit from setting up an alumni for its ex-employees. This is nothing new in the West as organisations set up social networking platform for its retrenched, retired and resigned workers to establish profiles, networking, s

Shopping for this festive season
This festive season is around the corner and many of us have already started shopping for gifts. The long queues, holiday season prices, sardine-packed stores and carrying bags of items are making the celebration a chore. So why not try shopping online this year? Brands setting up online store to offer a border-less shopping experience and hoping to increase the sales figures. But many did very little marketing its store and communicating with its

Mobile social network for businesses
As more businesses are exploring into social media marketing, some would have noticed the shift in direction towards mobile social network. This space allows consumers to find the nearest and cheapest products or services, also it gives businesses a new medium to explore. With the available applications such as Layar and buUuk, businesses can make use of such pla

Is your business ready for the new search trend?
Both Google and Microsoft have announced deals to add Twitter to their search engines. These moves will require businesses to pay attention to their social web marketing and strategies, as consumers can now influence the web search results. Even if your company do not have a presence on Twitter, your consumers will still be able to influence the search results related to your company. Other than having search optimisation in place, you should develop a listening strategy to quic