Audience strategy: Take messaging to the next level
I’ve been focusing too much on the wrong thing. I’ve been stuck in the mindset that growing audience on a digital platform for a media company was limited to control over content collection and the engagement strategy behind it. As sometimes happens, I was focusing on the wrong problem given the situation and worrying about what I can’t control. Don’t misunderstand there is still a tremendous need for quality, relevant and engaging content. But creating content is not the role of the team I am associated with. Our role is to seek out quality content from multiple sources to package it in smart and enticing ways and use smart tools to feed the engagement process.

New possibilities, new experiences, new connections
I’ve probably watched this video (embedded below) a dozen times and each time I come away with something different. The video is of the TED talk given by Benjamin Zander, the conductor of The Boston Philharmonic Orchestra, and it offers inspiration by, among other things, asking “Who am I being.” His passion is for classical music is astonishing, and he doesn’t get deterred by the negativity surrounding the closing of  orchestras or survey results showing that3 percent of the population likes classical music. “Th

Reviving BarCamp NewsInnovation
A few weeks ago Sean Blanda, who among other cool things put on BarCamp NewsInnovation Philly in April, called and asked a good question, and it’s one I’ve been asking myself for several months. In fact, Ryan Sholin brought it up back in April. That question was basically this: What’s next for the NewsInnovation crowd? (If you forgot or don’t know about the NewsInnovation stuff here is the genesis of t

Links worth sharing 10.09.09
Here’s a sample of what I was reading Saturday morning while having breakfast at Riley’s in Cedar Rapids. The Goalpost problem – If you’re a manager, you must assume you have thoroughbreds working for you. Your job is to give them what they need to win their respective races, agreeing with them on the goal and rewards, but then getting the hell out of the way. Until they start jumping fences or attacking other horses, you have to let them run their race. – Adam Goucher The importance of real-life relationships

The power of incomplete ideas
Hugh MacLeod This post is going to be a bit different. I don’t have a complete thought on this topic but I know it’s a good one to explore. I need help in finishing it, so won’t you give me an opinion? I recently came across an excerpt of a book written by Matthew E. May that introduced me to the power of incomplete