All That Bounces Is Not Bad
If you have any connection with web analytics then, I am sure, you have heard about the bounce rates (see Bounce Rate Demystified and Typical Bounce Rates). A lot of analysts and a few web analytics tool are obsessed with the bounce rates. If you are one of those who is obsessed with the bounce rate or think that all that bounces is bad then this blog post is for you. I do bel

Web Analytics, Search Marketing and Social Media Analytics Jobs
I have few open positions in Web Analytics, Search Marketing (Organic and Paid) and Social Media Analytics.Job RequirementsOne of the followingWeb Analytics Tools Implementation: Omniture, WebTrends, Coremetrics, Google Analytics, Yahoo! Web Analytics etc.? Any one tool experience is good.Analysis: Do you have experience making sense of the data collected by the web analytics tool? It does not matter which tool.Optimization – Do you have experience with A/B , Muti-variate testing or targeting? Experience with Google Website Optimizer, Test&Target, Widemile, Optimost et

7 Ways Of Handling 404 Error Messages
Last week I wrote about 404 errors and how to track them in your web analytics tool. In this post I am going to look at how various sites are dealing with 404 error messages and provide your 7 ways of handling 404 pages on your site. I looked at few of the top converting online retailers and few others random sites to see how they are handling 404 error messages.Here is what I foundSchwan.com

Web Analytics For 404 Errors
404 errors are a fact of life on the internet. 404 error is a message returned by a server in response to a request for a page that does not exist on the server (http 404 error code). Let me illustrate this with an example:A visitor comes to a site, bookmarks a page and then leaves the site.Next week the owner of the site decides to launch a new site completely replacing the old pages with the new pages (urls were different).Next month the visitor comes back to the site via the bookmark but the page she bookmarked does not exist as it was removed during the site redesign. She will get a 404 error message from the server.Reasons

Are You Wasting Your Advertising?
I hope you have heard the famous words of John Wanamaker "I know half of my advertising is wasted, I just don't know which half." Today the phrase should be something like “Half my Advertising is wasted because I do not advertise responsibly” or “Half of my advertising is wasted; I can stop that but I fail to use the data”. Yes that is correct. We have an abundance of data today to help us save the wastage. There is no shortage of tools that will collect all sorts of data. Yet many marketers fail to act responsibly and use this data to stop advertising waste and also save customers from unwanted ads. Here are some examples that will show you what