Ask The Marketing Therapist - The Lowdown on Web Measurement Language
Mitch Dunford, CEO of Insurance Journal, a company that embodies marketing best practices (they serve a niche, they rock in service/education and their web execution is brilliant) asked me to talk with him about media management, specifically web analytics. Insurance Journal is one of the *best* companies I have ever had the pleasure of working for, so I was happy to get geeky and get interviewed to help! In my podcast interview with Mitch, I compare web analytics technologies, talk pitfalls of “spam marketing,” (the practice of sending unsolicited emails to purchased email lists)and

Top Web Marketing Support Tools We Are Thankful For
Happy Thanksgiving!  The Web Marketing Therapy team is so grateful for our wonderful clients, students, website fans, each other (yes, we love working as a wild virtual marketing team!) AND the wonnnnnnderful web marketing tools that we could not do our jobs without! To continue our dedication to being your virtual marketing system, the team shared our favorite web marketing support tools that we are thankful for.  Be sure to check out and embrace what the experts use to help you help your web marketing! Enjoy! Top Web Marketing Support Tools Web

Why Companies Are Afraid To Talk To You!
It’s pretty obvious that companies these days sense a change in the wind. They know that they should be talking with their customers, but for the most part they still don’t really understand how. Before we all roll our eyes and talk about how they don’t get it, Erica Friedman, President of Yurikon LLC and the ultimate social media marketing maven, and I thought it would be worth taking a look at *why* so many companies don’t get it. Today, Erica will address the R

Web Marketing Therapy’s Wild Web Women Honor Top Women in Social Media For Their Marketing Leaders
Web Marketing Therapy’s Wild Web Women serve as a virtual community for women looking to communicate, collaborate and connect with other women who work the social web! In February, Web Marketing Therapy’s Wild Web Women compiled a l

BUSINESS SUCCESS: Find your ‘muse’ and ‘music’ (your inspiring voice) to better capture you
Apply current brain and music research, which reveals valuable insights into human connection and bonding for BETTER BUSINESS RESULTS. What secrets lie in humanity’s romance with music?  What is it that attracts us to certain music and/or musicians?  What are these timeless magical forces, connecting us and deeply impacting our minds and emotions?  Can we learn more abou