Mobile Ad Spend to Soar in 2010
Verizon's Droid mobile device was released this week, another strong entry into the smartphone market. And that's one of the reasons Millennial Media (a leading mobile ad firm) is predicting a major surge in mobile ad spend in 2010. The report surveyed 100 leading ad agencies and brands who claim they will increase their mobile ad... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

ClearSaleing Updates Ad Analytics, Includes Social Media Tracking
ClearSaleing, a leading provider of attribution management and advertising analytics has announced Release 4.4 of its attribution analytics platform, which allows marketers, to make and schedule ad text changes across all search engines. This type of optimization on the fly becomes particularly important at this time of year - for seasonal ads,... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

PayPal Embraces Developers with PayPal X
Just days after the announcement of Amazon's PayPhrase, PayPal has announced PayPal X - a global initiative allowing developers to get creative with payment processing. A few key developments are: Mobile software development kit (SDK). This allows developers to include PayPal directly into their mobile applications. For example, ShopSavvy... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Off-Site Development Tops Holiday Retail Objectives
Shop.org's annual eHoliday Study points to a growing trend among merchants this holiday season - off-site Web development. According to the study, retailers are taking social media seriously. They are developing their presence outside of their own websites to help attract consumers. Or - more to the point - to help consumers find their... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

Google Commerce Search for Your Retail Site
Google has launched a new product just in time for the holiday retail rush. Google Commerce Search is a retail-focused search utility that retailers can put on their sites to help customers find what they want faster and more efficiently. The interface is customizable to fit the look and feel of the website and - best of all - results can be... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]