Expanding My World
Over the last few weeks I have had the good fortune of being able to attend two very good conferences within walking distance from my office:Prepared Minds, Prepared Places - Hosted by the YMCAInternationalization Effectiveness: Strategies for Success - Hosted by CBIEOne of the most impressive parts about each conference was the fact that participants came from all across Canada and beyond and a l

Adapting to a New Network
How Much Are You Worth to Facebook? is an article by Adam L. Penenberg in the October 2009 issue of Fast Company. Penenberg adapted the article from his book Viral Loop where he explores how people will spread a message, usually on behalf of someone else, to their friends, family and colleagues because of their strong interest in the service/product/idea. The article highlights how marketers use a few key pieces