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Wharton Internet Marketing Blog · 1Y ago

Facebook – Profile or Business Page?

In the last few weeks I have been invited to become Facebook “friends” with many businesses. As you know, we love small businesses and want to be friends! However, I’m concerned for all of these businesses that I am friends with. Here is why: Profiles are for people Pages are for businesses By creat
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Wharton Internet Marketing Blog · 1Y ago

What Is Your Bottom Line?

I recently learned of a business that was going out of business. Sadly, that is not an uncommon occurrence these days, however, this was a business that should not have gone out. This business started with a happy and loyal customer base. It was lost because the new owner focused more on making mone
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Wharton Internet Marketing Blog · 1Y ago

Holiday Checklist for Businesses

Is your business ready for the holidays? For many businesses, this is the busiest time of year. Here is a checklist to help make sure you are ready for the season. Is your site mobile compatible? Especially, ecommerce sites need to take into account the rise of mobile shoppers. How are you listed lo
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Wharton Internet Marketing Blog · 1Y ago

What’s It All About?

What is web design? Is it about color, fonts and logos? Is it about where the words and pictures go? Should I have a web designer make all my updates or should I do it myself? Can I do it myself? My web designer uses terms I don’t understand like URL, DNS and CSS. If [...]
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Wharton Internet Marketing Blog · 1Y ago

Facebook Business Page Checklist

A while back we published a Facebook checklist for business pages and we think it is probably worth publishing again. We have noticed that many Facebook business pages are not taking advantage of the vanity URL option that Facebook provides. It is #10 on our list. The Facebook vanity URL will help y
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Wharton Internet Marketing Blog · 1Y ago

Who Cares?

Whoever cares the most wins! Whoever cares the most about: Customer Service Quality Products Quality Services Doing what you say you will do, when you say you will do it Giving your customer a great experience Do you care more than your competition? Are you willing to go the extra mile to give your
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Wharton Internet Marketing Blog · 1Y ago

#1 Way Your Business Can Save Money

What is one of the best ways your small business can save money? Do it right the first time! Sounds easy, right? However, many businesses waste a lot of money on having to re-do or re-try things that they just didn’t get right. Why didn’t they get it right? Maybe, they needed to do more [...]
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Wharton Internet Marketing Blog · 1Y ago

3 Cases of Savvy Marketing

In addition to the Wharton Internet Marketing blog, I have a personal blog called A Southern Life. I have been very impressed with how companies are finding their brand names in blogs and connecting with that community. Here are a few examples: Case 1: Domino Sugar Last December, I posted a recipe t
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Wharton Internet Marketing Blog · 1Y ago

It’s Not About You!

Whenever you are looking for content for your website, your business Facebook page, Twitter account or any online presence for your business, keep one thing in mind . . . IT’S NOT ABOUT YOU! And, by the way, it is not about your web designer either. It is about your CUSTOMERS! What can you give [...
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Wharton Internet Marketing Blog · 1Y ago

SEO Matters

In case you were thinking that, since you now have a Facebook page, a Twitter account, a Foursquare account, etc., SEO (search engine optimization) is just taking care of itself, you could be wrong. SEO is still something that businesses need to give some serious attention. As an effective online ma
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