Wine Direct Marketing

We all know how important special events are to engage your current customers and develop relationship with new customers but are you getting the most out of your event?  Here are some ideas to make sure that the time, effort and money are worth it: 1)  Define your purpose and your audience.  Is thi

One of the more popular sessions presented at the January Direct to Consumer Wine Symposium was about eCommerce, including how to format your email communications. Nyk King, Direct to Consumer Marketing Manager for Terlato Wine Group, gave some great examples of what to do (and not do!) when creatin

Another year has passed and we once again have the opportunity to create a fresh start.  Never mind all those resolutions from last year that went by the wayside by February – we can clean the slate and begin again. January is always a great time to reinvent yourself – and the same applies to [...]

I was working with one of my clients recently on the schedule for 2012 (yes, it is time to start planning for next year!) and they wanted to make changes  in some aspects of their program but were concerned about how their customers may view those changes.  As we were sitting there trying to second

For small wineries with limited resources, setting up and maintaining a blog is a daunting proposition.  What do you talk about?  Who should write it?  How often should you post? The most important factor for beginning a blog is continuity – there is nothing worse that starting a blog, advertising i

Last weekend I attended my first Wine Bloggers Conference (it was their 4th annual meeting) and was fascinated by the technology in play by the attendees.  All the conference tables  had their own power strips and each attendee had at least one (but usually two) devices from which they were tweeting

We all know that mobile technology is here to stay – with the popularity of smart phones, iPads and other portable devices, people won’t leave home without them.  This provides a great opportunity for wineries to jump on board and engage consumers, both during and after their visit to the winery. Yo