Legitimate email marketers need to take a stand
I was reading an article on Virus Rants and the opening paragraph really stood out. you wouldn’t think this needs to be said, but apparently it does – being a whitehat means taking sides. more than that, it means taking the side aligned (more or less) with the general public’s interests – doing things for their direct or indirect benefit. In the ISP world most sentences that start with “I’m a legitimate email mark

AOL EWL: low complaints no longer enough
This morning AOL announced some changes to their Enhanced White List. Given I’ve not talked very much about the AOL EWL in the past, this is as good a time as any to talk about it. The AOL Enhanced Whitelist is for those senders that have very good practices. Senders on the EWL not only get their mail delivered to the inbox, but also have links and images enabled by default. Placement on the EWL is done solely on the basis of mail performance and only the best senders get on the list. The new announcement this morning says that AOL will take more into account than just complaint

Sending too much mail
Not having policies restricting the amount of mail any customer or recipient receives may lead to higher spam complaint rates and blocking warns the DMA Email Marketing Council. HT: Box of Meat

New Blog Design
After a little more than two years and 500 posts we thought it was time for a redesign of the Word to the Wise blog. While we were cleaning up the design we also fixed some functionality that was broken and added some new features: Everything should render cleanly in most any browser Search works! The archives, over on the right hand side, are a lot easier to navigate If you visit the blog from your cellphone you’ll get a nice layout customized for the smaller screen Down at the bottom of each post are some little badges that’ll let you share the article via twitter or facebook or digg or … The little badg

The nightmare before Christmas
Over at the Exacttarget blog, there is a guest post up from Annalivia who handles much of the sender support (and about 15 million other things) at AOL. On the nights before Christmas… when the relays are groaning under the loads and ISP admins start to turn into toads they tear out their hair and cry in despair “why’s all this mail coming out of thin air?” Head over to read the whole thing.