Is There Power in Twitter Lists?
Twitter has released its "list" feature and I think it has some potential to be a very useful tool in the context of a Twitter marketing campaign. It lets you create lists of other Twitter users. A separate Twitter sub-page is then created where people can view the updates from those on the list. If you follow lots and lots of people, this is a good way to really keep track of the ones you are interested in.Another handy feature is that other users can follow your lists. So if you spend some time creating good lists, that is a good way to feed those users into other accounts. Why would this be useful? For one thing, you are pr

So That's How They Make Those Cool Flash Ads!
I'll admit. I've seen those cool Flash ads that have things you can click or that provide some kind of interaction with the user and always thought they seemed really cool and something that we could take advantage of for our clients...if we had time to do such a thing. But I always thought those things were created in Flash. I've dabbled in Flash but just don't have time to get good enough with it to do those kinds of things.And then I met Flex.Adobe Flex is a platform for creating interactive Flash widgets. A flex file is an XML file that is compiled into a Flash movie. The Flex framework is free, and using it all you need to create Flex files is a text editor. But

Don't Be Lazy with Your Social Media Marketing
Jerry Work here. I have returned to the business of finishing our next book, on the subject of social media marketing. It has been 90% written for a couple of months; I just haven't had the enthusiasm for the project to finish. But I've rededicated myself to getting it done and out to the public.It's funny...as I read through what I've written, I keep saying to myself "man, that's a good idea...I should do that..." You see, I've spent a ton of time this year studying social media, experimenting with Twitter and whatnot, but then when things get too busy around the office, I tend to drop it so that I can concentrate on getting the work done.But it can't be that way.

Loving Flex
We have been heavily involved in a Flex widget development project this week. I have to say...Flex is a very, very cool technology. I plead ignorance...when I used to see dynamic Flash banner ads on search engine or content pages, I just assumed they were developed by Flash developers. Now I know the truth...They are using Flex. Flex is a development platform that combines XML and ActionScript to create Flash files. The difference between using Flex and Flash is that Flex is specifically designed for building dynamic widgets and Web components. So...if you want to create a Flash ad that has a dropdown list or that displays data from an RSS file or that has any other kind of inte

Mid-October Update
Guys, I'm sorry. I just can't keep these blogs updated lately. Things have gotten very busy around the office. We're in a bit of a growth spurt and things are quite busy around the office. I really hope to find more time in the coming weeks to start updating our blogs more often and teaching some things. Teaching...let's see...okay, here's a lesson:When advertising on the Yahoo Search Marketing platform, it is absolutely critical that you separate search and content campaigns. The reason is that your quality score for the entire campaign will be based on the combined performance of search and content. This is usually not a good thing because content is going to perform much wors