Many Rewards, Few Guarantees in SEO
The best way to make a client happy is to always, always, always surpass their expectations when delivering your product or service. However, this is only half of the formula. In order to over-deliver you must first (you guessed it) under-promise. And, in a world where the commercials are always turned up a bit louder than the television show, this does pose a problem when your competitors are over-promising, over-hyping, and over-shouting the las

Outside of the Matrix – Social Networking 1.0
It was somewhat puzzling. You have to understand that I’m someone who still gets goosebumps when I hear the sound of a pen scratching paper. Or when feeling blue, an office supply store will pick me up even faster than a trek through the woods. Or that the joy I feel when buying a new notebook (paper, that is, acid free, preferably Moleskin) is akin to the feeling most women get when buying a new pair of shoes. When talking to a prospective

Planning a Website
How important is your website to your business? Here is an analogy that often clarifies the issue for many clients. Go to the front reception area of your office and toss some papers on the floor. Take down the customer satisfaction plaques from the wall so that only their shadows on the sun-faded paint remain. Scrape your company name from the front door. And before you go to the main floor to remove your name from the building directory, fire the

10 Ways to Eliminate Nuisance Web Traffic
While having a popular website may boost your ego, we all know there are a lot of hidden drawbacks to getting streams of traffic pounding your website day and night. Lost hours every week moderating comments on your blog. Answering emails. Too many orders for your product bogging down your shipping department. Time lost counting your affiliate advertising income. Not to mention the wear and tear on your banners, jpgs and web code. It can all be such a bu

A Guide to Self-Actualized Marketing
I found my old sketchpad last night and was doodling today, while flicking around the television. Now I don’t watch a lot of television, so when I do I’m often really intrigued by the advertising. And today I saw three commercials in a row that seemed really intent on invoking a sense of fear in their audience. Fear that your child’s hands are bringing swine flu into your clean house, fear that someone may sue you, and fear that