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Advertising, regardless of form is a key component in your company's marketing mix. But did you know that in 2011, online advertising has beaten out print and radio as the number two place ad dollars are spent. But how did it come to be that way? Four thousand years ago Ancient Egyptians invented ad ...
2 months ago
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From Blundering to Winning – "The 3 Most Common Sales Presentation Blunders" Most sales personnel "learn" sales presentation by mimicking their boss's mistakes. If you haven't been properly trained to sales present you may lose sales, bore prospective clients, and may be doomed for overall failure! ...
2 months ago
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If you look up the definition, "Guerrilla Marketing, is an unconventional way of performing promotional activities on a very low budget." While this is accurate, I'm not buying. The great guerrillas like Che or Mao had something more going for them than being "unconventional and cheap." Their battle ...
2 months ago
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Honestly speaking, I do miss the 60's and can sympathize with today's' "Occupy Movements". Of course in the never ending means to recapture my youth, I think I see a good that I personally am undertaking from all this "occupy stuff". Yesterday, I started my own "Occupy My Business" Movement ! Yes, ...
3 months ago
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Let's face it no matter how long you plan your business, no matter how long you analyze your market, no matter how hard you detail your marketing plans - someone, something, or somehow you will be thrown the ever present"curve-ball"! Worse, you don't know when but believe me, it will come.How an un ...
4 months ago
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Those of you who regularly read this blog, or my other blog "Brain Droppings" know I grew up in the 60's. Growing up in the 60's, every young person knew every word to the Rolling Stones first big hit- "Satisfaction", just in case allow me to jog your memory.... I can't get no satisfaction I can't g ...
6 months ago
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My White Lie Yesterday, I was talking with my 9-year old granddaughter. We were discussing her third grade class and her teacher. She mentioned the teacher always gives them Lessons, and always talks about Following the Rules. She asked"Poppi (affection term for me, blushing, you do realize it would ...
6 months ago
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File this one under, “I’m really not making this up.” I went into Dunkin’ Donuts the other day and ordered a # 6 — an egg and cheese sandwich and a medium coffee for a special combo price of $3.99. But I didn’t want that much coffee (I knew I’d drink whatever was in the cup and this was after...
6 months ago
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DEFINITION OF A PARTNERSHIP The state or condition of being a partner; as, to be in partnership with another; to have partnership in the fortunes of a family or a state. A division or sharing among partners; joint possession or interest. An alliance or association of persons for the prosecution of a ...
6 months ago
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Blackbeard the Pirate, the Ultimate Brand Marketer! I love pirate tales and the lore and “glamour” of the 18th century "businesses" they ran. For some reason I cannot get enough information on these sea faring "businessman" (oh yes, there were also a few pirate business women). All were adventurous ...
7 months ago
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