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The purpose of this site is to share case histories, trends, knowledge and opinions on marketing communications with clients, prospective clients and other industry professionals. We welcome your comments and look forward to having a dialog with you. If there is a marketing challenge you're facing that you'd like us to cover in the blog, please respond in a comment and we'll see what we can do to help.
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ZLR IGNITION

English - Marketing, Advertising, Communications
http://whatsnew.zlrignition.com/
ZLR IGNITION · 3M ago

Corporate Reputation Matters a Lot

Sixty percent of Americans believe the reputations of American corporations declined in 2011, with financial services firms leading the decline. However, the Harris Interactive survey of 17,000 consumers also found that brands that project innovation, like Apple, Google and Amazon.com, and brands li
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ZLR IGNITION · 3M ago

ZLR Wins Six ADDYs

It’s great to have our work honored by our peers. Better yet when that work helps prevent underage drinking, offers consumers a solution to remove allergens from the home or helps public radio better serve its listeners throughout the state. ZLRIGNITION was honored this past weekend with six ADDY Aw
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ZLR IGNITION · 4M ago

Kelly Joseph Joins ZLR

Kelly Joseph has joined ZLRIGNITION as an account manager.   From online marketing to managing traditional consumer and B-to-B advertising campaigns, Kelly brings a breadth of experience to help ZLRIGNITION clients achieve results. And, she knows Oprah.   An advertising management graduate of Drake
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ZLR IGNITION · 1Y ago

Dunn Joins ZLR

ZLRIGNITION announces Brooke Dunn has joined the agency as an account manager.   Dunn brings seven years of experience in marketing and public relations to her new agency role. Before joining ZLRIGNITION, Dunn served as multimedia marketing coordinator for Ortho2, a provider of practice management s
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ZLR IGNITION · 1Y ago

Boucher Promoted to Vice President-Client Service

ZLRIGNITION has promoted Jason Boucher to vice president of client services.   Boucher, selected by the Advertising Federation of Des Moines as an Advertising Professional of the Year, will oversee the day-to-day operations of the agency’s account teams.   “Jason plays a critical role in directing
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ZLR IGNITION · 1Y ago

New Newsrooms All About Brands

Despite all you’ve heard about the shrinking of newsrooms around the country, this traditional form of journalism is enjoying a renaissance of sorts — in the corporate world. Some are calling it brand journalism. Companies are employing and training journalists to develop stories and video about the
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ZLR IGNITION · 1Y ago

ZLR Launches New Website for Iowa e-Health

We recently launched a new website for the Iowa Department of Public Health (IDPH) - www.IowaeHealth.org. Through their vision for a healthier Iowa, the IDPH formed Iowa e-Health to encourage consumers, health care providers, insurers, consumers, government and businesses to establish Iowa’s Health
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ZLR IGNITION · 1Y ago

ZLR Launches New Website for 1-800-BETS-OFF

In December, we launched a new website for 1-800-BETS-OFF.  If you are not familiar with the program, it was established by the Iowa Department of Public Health to reduce the harm that can be caused by problem gambling and also to educate about responsible gambling. The new website is very simple.  
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ZLR IGNITION · 1Y ago

Do you really need an app for that?

Smart phones are huge and mobile marketing is the current big thing  !!!  How many times have   you been told that?  Probably about as many times as you’ve been told your business is changing.  Probably about as many times as somebody has told you that social networking is an absolute must. Nielsen
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ZLR IGNITION · 1Y ago

How to determine social media’s impact on your business.

Gotcha!  By simply reading this article you may have self identified yourself as one of the 40% of marketers who are experimenting with social metrics, learning which works best for you.  Or one of the 37% who struggle to find good ways to measure social activity and its impact.  This all according
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